Restaurant management: the reasons for the trend towards reducing the restaurant menu
The restaurant’s menu is one of the main success factors for it and the focus on providing fewer items in the restaurant’s menu, but they are of high quality and the demand rate of them is large. It is one of the recent trends in the field of restaurants in particular at the present time. We find that many famous brands have reduced their menu Currently by up to 40%, if you want to know the reason behind the reduction of the restaurant menu for many restaurants and how this contributed to increasing their sales, follow us below.
Why is reducing the restaurant menu a factor in its success?
Small menu is more convenient for customers
Having a limited number of options in front of the customer helps him to make his decision about what he wants faster and relieves him of stress when making the decision, so he will not have to scrutinize a large number of options in front of him, and even when he chooses one of the other elements, this may not be the best option in front of him and therefore he will still have a feeling Internal dissatisfaction and never return to the restaurant again. According to many studies in social psychology, a person prefers to have fewer options as it helps him to make a faster decision. This will not be achieved with a large menu, as a small menu will give your customers what they are looking for and help you improve their experience and raise the level of quality.
A small list keeps the work team efficient and effective
Large menus mean the presence of a tired staff, a lower turnover rate for your tables, and thus consumption of the efficiency of your workers and a lower level of quality. On the contrary, if you have a small menu, this will improve the performance of your team and increase the quality of food and service for you, and improve the turnover rate of tables because Your customers will decide faster, your team will be more efficient at presenting menu items because their numbers are limited, and your customer service will be better at following up on your customers and answering their questions.
Small menu is more efficient and less costly
Having a small menu with a limited number of items means lower costs and an efficient kitchen, especially if the menu items are designed to depend on the same ingredients, and therefore you will not need a large number of suppliers, and your dependence on certain types of ingredients will allow you to order large quantities of them and thus get them at a better price , reduce costs, and provide your needs permanently.
Small menu helps reduce waste and improve food quality
Using limited items on the menu means less food waste, which means a more sustainable restaurant, you will not have to use frozen foods and thus will preserve the quality of your food, and you will rely heavily on fresh foods in preparation, and your ingredients will consume faster and you will not have to store them for long periods and therefore Reduce your food spoilage potential.
The small menu builds a unified concept for restaurants
The small menu helps you to adopt a unified concept of restaurants and focus on it and thus create a better image in the minds of your customers, for example, to specialize in providing certain types of food such as pasta, pizza or others, in the end the small menu will force you to focus on this concept and remove any unimportant item Essential on your list.
Small menu helps simplify kitchen operations
Having a small menu means semi-constant cooking operations, and therefore this menu gives you a great opportunity to simplify your cooking operations, such as providing specific devices that take over some tasks, and therefore your cooking operations will become more efficient, faster, more in terms of production, and less in terms of time and effort, which ultimately returns to you Providing faster service to your customers and a better experience.
A small menu gives you more room for specialization and creativity
Simple, small menus attract more customers by serving a limited number of specialty dishes and adding more variations to these items, so you have more creative space to use these items to create better dishes.
The small menu increases the feeling of the quality of the food
Having a small menu raises the feeling of quality for customers, having fewer items means that they are under constant quality control, and therefore a better level of quality is offered to customers compared to a menu with many items.
The small list supports local sellers
A small list helps you deal with fewer suppliers and more alternatives in the local market, and this is a value that you can focus on and show well to show how much you support the local sellers around you and how good the local items are in front of your target customers.
The small menu helps introduce new items
The small menu allows you the ability to introduce new items on the menu at short intervals, perhaps monthly, where your chefs can think and creative in presenting a new monthly menu item related to the concept of your restaurant, so your customers will look forward to trying new items every once in a while and they will not get bored quickly.
Conclusion: The menu of the small restaurant has contributed to the success of many restaurants and the emergence of a different concept “simple but excellent”, which means that there are fewer but better items, and you will not have to use a specific number of items. It depends largely on your restaurant. Choose the number that best suits you, but most studies indicated The best number for quick mini menus is 6, and 17 for fine dining, so you can choose what's best for you.